Concept Development & Business Planning:

• Developed the initial idea for Rechub by identifying a critical gap in the market for a platform that could streamline and democratize the immigration and travel process.
• Created a comprehensive business plan, pitch deck, and business model canvas, articulating the platform’s value proposition, market opportunity, revenue model, and growth strategy.
• Presented the business plan to potential investors, partners, and stakeholders, successfully securing a co-founder and assembling a skilled development team.

Product Development & Agile Methodology:

• Led the product development process, creating detailed roadmaps, breaking down the vision into epics, and translating them into actionable user stories and tasks.
• Prioritized the product backlog to ensure that each iteration delivered high-impact product increments, consistently aligning with user needs and business goals.
• Managed the development team using Agile methodologies, ensuring rapid iterations and continuous improvement based on user feedback and market demands.
• Focused on delivering a Minimum Viable Product (MVP) that addressed the core pain points of both agencies and clients, laying the foundation for future enhancements.

UX Design & Transparency Features:

• Worked closely with UX designers to create a smooth, intuitive user experience that made complex immigration processes accessible and transparent for all users.
• Implemented features that allowed clients to track their case progress, view required documentation, and understand each step of the process, significantly improving user trust and engagement.
• Ensured that the platform’s design and functionality catered to the needs of both agencies and clients, offering a balanced experience that facilitated communication and streamlined workflows.

Stakeholder Engagement & Market Strategy:

• Orchestrated a successful MVP launch event, inviting key stakeholders including heads of immigration agencies, industry experts, and potential clients.
• Presented Rechub’s innovative solutions, highlighting how the platform addressed the specific pain points of businesses and customers alike, leading to key contracts with major agencies.
• Deployed a zig-zag market strategy to secure both sides of the platform, partnering with other brands, participating in relevant events, and collaborating with institutions and business partners to attract clients.
• Focused on building critical mass by ensuring strong engagement from agencies while driving client acquisition through targeted marketing campaigns, strategic partnerships, and collaborations.

Business Impact & Market Challenges:

• Despite securing significant agency partnerships and achieving strong initial traction, the Iranian government’s unexpected ban on these types of services led to a sudden market collapse.
• Although the project ultimately faced insurmountable external challenges, the experience was invaluable in honing my skills in product management, business strategy, and leadership.